Meet RivalWatch’s Management Team

Marty Hodgett
Chief Executive Officer
Marty Hodgett joined RivalWatch in September 2008 as CEO. Marty has 25 years of experience in the IT, retail, and consulting industries, with a proven track record of helping global retailers and service companies improve business performance through innovations in strategy, technology, and business process. Before joining RivalWatch, Marty was the CIO and VP of Business Strategy for Orchard Supply Hardware. At OSH, he was responsible for IT and business strategy development, including strategic planning and IT design, support, and operations. Prior to joining OSH, Marty had a distinguished 22-year career at Accenture where he was a Senior Partner in the Retail Practice, ran the Consumer Package Goods Practice in the Western United States, developed extensive international experience, and worked in the travel, transportation, financial services, and temporary services industries. At Accenture, Marty's clients included market leaders such as Best Buy, Starbucks, Gap, Ross Stores, Nestle, Adecco, FedEx and eBay, companies that use technology to create competitive advantage.

Marty has been a Board Member and advisor to Silicon Valley start-ups such as HiAim, Auguri, and Provilla. He holds a Bachelor of Science degree in Finance from California State University at Fresno and an MBA from Notre Dame de Namur University.

Gary Puckett
Chief Operating Officer
Gary Puckett has more than 25 years of experience in information technology management, including P & L and sales management, contract negotiations, strategic alliance development, acquisition & transition management, and international business. His notable accomplishments include establishing and building high-growth relationships with major Fortune 100 corporate accounts. Gary Puckett's skill in this area resulted in annual revenues exceeding $600 million from Hewlett-Packard, $115 million from Xerox, and $40 million from General Electric. He holds a BS degree in Business Administration from Central Oklahoma University.

Jeff Osborne
Vice President of Merchandising & Professional Services
Jeff Osborne joined RivalWatch after more than 25 years with Lowe’s Home Improvement. Jeff has held a number of management roles in both corporate pricing, contractor, sales, and store operations positions including store manager. Most recently Jeff was Director of Price Management for Lowe’s where he was responsible for all aspects of price management. In this position he created a disciplined pricing direction, program, and accompanying policies and processes. He was also responsible for the development of a new Pricing System to include retail revenue management/optimization capabilities. Jeff holds a BS in Business Management from Western Carolina University.

Ann Hsu
Vice President of Products and Services
Ann is responsible for R&D programs, as well as client reports and services on existing products. Her high-tech career includes marketing, sales and business development positions with Tandem Computers (now HP Compaq), Philips Electronics and Siebel Systems. She helped grow a startup subsidiary of Tandem from 40 to over 200 consultants in less than three years, holding positions in program management, account management and sales. Prior to co-founding RivalWatch, Ms. Hsu was responsible for strategic alliance partnerships at Siebel Systems. She has also consulted for Bay Area venture capital firms and start-up high-tech companies. Ms. Hsu holds an MBA degree from UC Berkeley's Haas School of Business, an MSEE degree from UC Berkeley, and a BSEE degree from Penn State University.

Jeffrey C. Brown
Chief Software Architect
Jeffrey has been developing Internet systems since the advent of the web in 1994. His experience includes the architecture, design, management and development of large-scale Internet, intranet, extranet, eCommerce and web content management solutions for corporate and government clients. Jeff did his undergraduate work at the University of Oregon and holds a J.D. from the University of the Pacific, McGeorge School of Law, and is a member of the California State Bar.

Seth Polansky
Vice President of Engineering
Seth joined RivalWatch in February 2009 as Vice President of Engineering and has over 20 years of success in software engineering and product development. Throughout his career, Seth has developed several highly available and horizontally scalable systems; most notably in the financial services and ecommerce industries. Prior to RivalWatch, Seth was Director of Cloud Computing at PayPal / eBay where he led the development of a cloud computing platform to support internal development for eBay properties. In addition, Seth held a Director of Engineering position where he developed technologies to reduce fraud in the PayPal ecosystem by over $25 million dollars/year while increasing time to market for new features from months to weeks. Prior to PayPal / eBay, Seth successfully scaled the Risk and Merchant services platforms at Visa that are provided to banks that process transactions on the Visa network. He also spent 10 years on Wall Street building trading and clearance systems. Seth holds a Bachelor of Engineering and Computer Science degree from Stevens Institute of Technology in Hoboken, NJ.

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