Featured Customers

Fortune 500 Office Supply Retailer uses PriceWatch to stay price competitive with national competitors and uncover margin improvement opportunities for products sold online and in stores. Before becoming a RivalWatch customer, this retailer had little visibility into online competitive pricing, relying instead on in-store pricing information to set online prices.

By utilizing PriceWatch, buyers and price analysts receive regular competitive pricing information reports for a large number of key value items. These reports include price difference and price change alerts, which highlight recent pricing changes and identify those online products with the largest price differences. With this information, users are are able to respond effectively to competitive price changes, taking price actions to remain price competitive and to selectively increase product prices to boost margins.

Fortune 100 Mass Merchant utilizes PriceWatch to measure the online price competitiveness of thousands of key value items across many product categories. With a strategy to offer customers consistently low prices, this leading retailer needed a way to measure the price competitiveness of its online products compared to those of national and local competitors.

Before becoming a RivalWatch customer, this retailer gathered competitive pricing information as part of new product introductions, but did little follow up to ensure that prices remain competitive. Without updated online competitive pricing information, this customer could not confirm its brand promise of price leadership. Futher, the company failed to identify or take advantage of opportunities to boost product prices and margins.

Today, this customer uses PriceWatch and AssortmentWatch to monitor online prices and assortment across many product categories for more than 10 national rivals. By combining competitive data with product sell-through and inventory information, buyers see how their pricing actions affect unit sales and margins. In addition, senior managers are able to access dashboard reports that show their relative price competitiveness compared to regional and national rivals.

For a Fortune 500 Home Improvement Retailer, winning and maintaining the business of professional contractors is critical to business success. Builders and contractors purchase materials, tools, and supplies from retail stores, often shopping online to check product selection, availability, and price. At this national retailer, merchandisers discovered that they were responding too slowly to online competitive price changes. Often, weeks went by before merchandisers knew about competitive pricing moves, resulting in lost sales and suboptimal financial performance.

As part of a new price optimization initiative, this national retailer uses PriceWatch and AssortmentWatch to monitor changes in online competitive prices and merchandising product selections for many product categories and thousands of SKUs. Category managers use RivalWatch competitive intelligence as part of detailed reviews of hundreds of items to look for opportunities to refine and improve product assortment and pricing decisions. To optimize prices, RivalWatch’s information is entered into a software price optimization tool that recommends product pricing actions based, in part, on competitive prices in national, regional, and local markets.

Using information from RivalWatch, this national retailer has taken pricing actions that have significantly boosted revenues and profit margins.

Leading International Clothing Retailer utilized PriceWatch and AssortmentWatch to monitor 20 online competitors across 30 product categories. This breadth and depth of near real-time competitive data gave this customer critical information to inform assortment and pricing decisions, made many months before merchandise arrives in stores and is available for sale. Using this information, a good, better, and best product mapping report was developed to monitor the competition based on selection, price point, and availability.

The retail clothing industry is driven by short product cycles, long seasonal lead times, and a requirement to clear unsold merchandise at the best possible prices. Historically, retailers use offline competitive information to price, merchandise, and plan promotions more effectively. To obtain comparable online competitive information, RivalWatch was the only service able to capture and deliver this information quickly and accurately, due to the large number of online competitors and product offerings, coupled with the frequency of online price and assortment changes.

Armed with RivalWatch’s competitive information, this retailer identified and filled product assortment gaps, including size, color, and style, in flagship apparel lines. Promotional programs and clearance sales were planned and executed more effectively by anticipating competitive promotional activities and pricing clearance items more effectively.

A Fortune 100 Etailer needed an effective way to monitor online competition for a growing number of new product categories. Internal efforts to check online prices were seen as too slow, inefficient, and costly to support business critical pricing and merchandising decisions.

With a specific pricing scheme in place, this online retailer required a flexible and fast way to monitor the competition and adjust prices to stay competitive and identify margin improvement opportunities. This retailer used PriceWatch information to build a weighted price index to monitor a list of SKUs that could yield margin improvements. In addition, the PriceWatch data was integrated with inventory and sell through information to recommend price changes.

By using RivalWatch information, this online retailer is able to implement a proactive pricing policy on thousands of items and stay ahead of other online competitors.

An International Health, Beauty, and Pharmacy Retailer uses PriceWatch to monitor and compare the online prices of hundreds of key value items against those of leading national retail competitors. This information enables pricing analysts and buyers to competitively price their products, plan and implement more effective online promotions, and identify opportunities to boost margins through well-timed pricing actions.

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