RivalWatch Resources

Press Releases

October 19, 2007
Sears, the Nation’s Fourth Largest Retailer, Selects PriceWatch for Online Competitive Intelligence

December 22, 2007
The Home Depot Joins the RivalWatch Family of Customers

January 31, 2008
RivalWatch Announces a New Financing Led by Wavepoint Partners and Larry Mohr and Joined by Arthur Rock

February 5, 2008
NetShops, the 13th Fastest Growing Company in America, Selects PriceWatch

Brochures and Datasheets

PriceWatch: Online Competitive Price Information for Retailers

AssortmentWatch: Online Competitive Assortment Intelligence for Retailers

PromotionWatch: Online Competitive Promotion Information

ChannelWatch: Online Competitive Price and Product Information for Consumer Product Manufacturers

White Papers

RivalWatch Technology White Paper

Bringing Discipline to Pricing
The McKinsey Consulting Group. Learn how a 1% price increase yields an 8% gain in operating profit in this study done on companies in the S&P 1000 Index.

Think Twice About Price Cuts
Before you think about slashing prices, make your pricing decisions based on clear strategic goals.

Is "Smart" Pricing Really Smart?
The Internet allows consumers to compare prices quickly and easily, and has made retailers' costs much more visible. That doesn't mean, however, that retailers should compete on price alone. Here are strategies that retailers can employ to mitigate the increased information available to today's shoppers.

How to Fight a Price War
Most managers will be involved in a price war at some point in their careers, and it's never too early to prepare. In fact, managers and companies that conduct intelligent analyses of the theater of operations may find they have more options than they think.

Prosper with Multi-Channel Marketing
Representatives from three retail companies, all heavily invested in multi-channel selling, talked about tailoring their strategies to best sell to customers.

Be a Price Maker, Not a Price Taker
Here are seven requirements to becoming a price maker, a strategy for setting prices that demands confidence, not bravado; astute analysis not raw aggression.

Seven Tips for Managing Price Increases
How can marketers cope not just with inflation but with consumer sticker shock?

How to Avoid a Price Increase
For many products, it's better to reduce quantity than raise prices.

When Your Product Becomes a Commodity
Even when a raw material has no value added, there is still plenty of opportunity for differentiation around availability, delivery, shipment quantities, payment terms, and other services that accompany the core product.

Loyalty: Don't Give Away the Store
Frequent shopping programs that reward customers with discounts or other perks are commonplace, but many are not as effective in influencing buying behavior as they could be.

Industry Events

NRF Annual Convention and Expo
January 13 - 16, 2008
New York, New York

Shop.org 2008 Strategy and Innovation Forum
January 22 - 24, 2008
Orlando, Florida

Retail Marketing Summit
January 22, 2008
Orlando, Florida

Predictive Analytics for Business, Marketing
and Web
April 3 - 4, 2008
Toronto, Canada

eMetrics Marketing Optimization Summit
May 4 - 7, 2008
San Francisco, California

Predictive Analytics for Business, Marketing
and Web
May 8 - 9, 2008
San Francisco, California

Predictive Analytics for Business, Marketing
and Web
June 5 - 6, 2008
New York, New York

Internet Retailer 2008 Conference & Exhibition
June 9 - 12, 2008
Chicago, Illinois

RetailVision
August 25 - 28, 2008
San Diego, California

Shop.org 2008 Annual Summit
September 15 - 17, 2008
Las Vegas, Nevada

Forrester’s Technology Leadership Forum 2008
November 23 - 24, 2008
Orlando, Florida