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RivalWatch Technology White Paper
Bringing Discipline to Pricing
The McKinsey Consulting Group. Learn how a 1% price increase yields an 8% gain in operating profit in this study done on companies in the S&P 1000 Index.
Think Twice About Price Cuts
Before you think about slashing prices, make your pricing decisions based on clear strategic goals.
Is "Smart" Pricing Really Smart?
The Internet allows consumers to compare prices quickly and easily, and has made retailers' costs much more visible. That doesn't mean, however, that retailers should compete on price alone. Here are strategies that retailers can employ to mitigate the increased information available to today's shoppers.
How to Fight a Price War
Most managers will be involved in a price war at some point in their careers, and it's never too early to prepare. In fact, managers and companies that conduct intelligent analyses of the theater of operations may find they have more options than they think.
Prosper with Multi-Channel Marketing
Representatives from three retail companies, all heavily invested in multi-channel selling, talked about tailoring their strategies to best sell to customers.
Be a Price Maker, Not a Price Taker
Here are seven requirements to becoming a price maker, a strategy for setting prices that demands confidence, not bravado; astute analysis not raw aggression.
Seven Tips for Managing Price Increases
How can marketers cope not just with inflation but with consumer sticker shock?
How to Avoid a Price Increase
For many products, it's better to reduce quantity than raise prices.
When Your Product Becomes a Commodity
Even when a raw material has no value added, there is still plenty of opportunity for differentiation around availability, delivery, shipment quantities, payment terms, and other services that accompany the core product.
Loyalty: Don't Give Away the Store
Frequent shopping programs that reward customers with discounts or other perks are commonplace, but many are not as effective in influencing buying behavior as they could be.
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