RivalWatch Implementation Services

Experts in Game-Changing Pricing and Merchandising Strategies

Each customer implementation is designed to match our competitive intelligence services with your pricing strategy, merchandising strategy, and business objectives. We work with you closely to understand how our online competitive information can be used most effectively to inform your pricing and merchandising decisions, applying our accumulated years of industry knowledge and best practices to ensure your success.

After your pricing and merchandising strategies are optimized to take full advantage of our online competitive information, pricing and merchandising action programs are developed through these activities:

• Develop a list of competitive SKUs or product categories to capture and monitor
• Product mapping and attribute matching
• Report design and creation
• Assess and specify the frequency of competitive data capture
• Data validation, aggregation, and export
• Price action and merchandising program execution
• Results measurement and optimization

A successful implementation requires matching hundreds or thousands of your products with those of key competitors. RivalWatch Similar Products Manager™ automates this process through a point-and-click interface that maps your product SKUs to competitive offerings. In this way, you are able to monitor competitive prices and merchandising actions for a collection of both identical and comparable products, such as key value items, even when products are comparable but not direct matches. After the product mapping is complete, we select the reports you want from our vast and growing report library. Custom reports are available for an additional fee. Then, if our competitive data must be exported to Microsoft Excel or an internal point-of-sale, inventory application, or price optimization tool, we can provide this service. Finally, after price, promotion, or merchandising actions have been implemented in your online or retail stores, results are measured and the findings are incorporated into the continuing process of developing, executing, and refining pricing and merchandising programs.

Many customers are improving their pricing and merchandising strategies to increase their competitiveness. Our professional services professionals can help you design effective, game-changing pricing and merchandising programs to achieve your business objectives.

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12 of the top 15 Internet retailers have purchased RivalWatch's on-demand services.