ChannelWatch for Consumer Product Manufacturers

Channel Product and Pricing Intelligence

At the core of a successful channel program is information that provides near real-time insights into channel competition and how your products compete along four critical dimensions of the marketing mix: product features, price, promotion, and location.

ChannelWatch is a powerful competitive intelligence subscription service that enables consumer product manufacturers to monitor and track their online competitive product features and every-day and promotional prices in online distribution channels. ChannelWatch is a Software-as-a-Service application that delivers a proven ability to:

• Obtain a near real-time 360 degree view of your competitiveness in online distribution channels
• Monitor online channel pricing and promotion to reward performance and minimize inefficiencies
• Maintain an update-to-date product feature comparison against key competitive offerings
• Build a strong and effective channel partnerships
• Manage channel conflict
• Create and maintain industry-leading incentive structures
• Monitor and analyze competitive discounts and promotional activities
• Price for optimum revenue and profit
• Police your channel for adherence to MAP and marketing co-op agreements

For further information, please contact us via info@rivalwatch.com or by phone at 408-530-1000.

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12 of the top 15 Internet retailers have purchased RivalWatch's on-demand services.