RivalWatch for Consumer Product Manufacturers

Build Profitable, Competitive Channel Programs

In today’s retail environment, it’s more important than ever to get your channel strategy right.

With the advent of e-commerce and globalization, channels are now larger, more powerful, and international, transforming the way customers shop for and purchase products. As retailers develop online, catalogue, and retail initiatives, channels are also becoming more complex and diverse, competing with each other based on different cost structures and value propositions.

Addressing these challenges requires well planned and executed product and pricing strategies that enable channels to function as intended, rewarding performance and results while minimizing inefficiencies. An effective product strategy ensures that your products have the right features and capabilities that matter most to consumer online purchase decisions. An effective pricing strategy motivates partners to generate demand and lower supply chain costs. It is carefully considered and rational across channel partners, products, and geographical boundaries. Optimal channel product and pricing strategies are based on an in-depth understanding of costs, channel power, and conflict.

With information from RivalWatch, you can build stronger and more profitable channel partnerships. RivalWatch solutions give managers and senior executives in your organization near real-time visibility into the competitive dynamics of their distribution channels, enabling them to align goals, reward performance and results, increase competitiveness, and provide their channel partners the resources they need to be successful.

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12 of the top 15 Internet retailers have purchased RivalWatch's on-demand services.